shell
07-07-2006, 10:16 AM
Robbie Goes Interactive
http://www.purerobbie.com/photoplog/images/1/medium/1_layout3.jpg
Robbie Williams said: "I am very excited about the online remix campaign developed by SAATCHI & SAATCHI for VISA in Germany. The technology from Yourspins.com is great for the fans, giving them the chance to interact and experience the creative magic of music in a completely new way. It is the first of its kind taking place entirely on the web and it is great to be part of that."
The technology behind www.yourspins.com (http://www.yourspins.com/) is being used by SAATCHI & SAATCHI to launch an innovative campaign for VISA in Germany. By visiting http://www.liebejedenremix.de/ (http://www.liebejedenremix.de/) , Robbie Williams fans in Germany are able to remix "Sin Sin Sin" online and enter their mix into a series of competitions for prizes awarded by VISA. The technology, which is patented by Digimpro Ltd, allows an unprecedented level of interactivity with music. SAATCHI & SAATCHI is the first agency to apply the technology directly into an advertising campaign, "love every remix" which is based upon the "love every day" strategy of VISA.
Robbie Williams fans are also able to use YourSpins proprietary technology to remix "Sin Sin Sin" and then create their own personal ringtones from their unique mix of the track . The ability to personalise ringtones in this way is a market first.
Harry Otto, project leader at SAATCHI & SAATCHI, said: "Online activity will increasingly be at the centre of campaigns. VISA, as the Official Payment Partner of ROBBIEWILLIAMS.com needs to appear as an authentic partner within the target group. So we wanted to feature something exclusive from the artist, and which is only available at the VISA/ROBBIEWILLIAMS.com promotional Website. So we chose YourSpins.com technology as it is designed to give our target group something new and fun, but most importantly something that will really hold their attention."
Wendy Schoonjans, Country Marketing, VISA Europe said: "Visa is very excited about the campaign based around www.liebejedenremix.de (http://www.liebejedenremix.de/), which combines Robbie Williams' music with YourSpins.com technology to create a new interactive music experience. As part of the VISA's Love Every Day advertising campaign and the www.robbiewilliams.com (http://www.robbiewilliams.com/) partnership, fans have the chance to remix their own Robbie Williams song and win fantastic prizes!"
Rupert Evans, MD of YourSpins, said: "The whole of the YourSpins community is about entertaining people online. The fact SAATCHI & SAATCHI have used the technology directly in VISA's campaign underlines the technology's value as something which can, with the right music, grab and hold peoples attention. We are also delighted to be able to offer Robbie Williams fans the ability to remix and personalise their ringtones."
About YourSpins
YourSpins is owned by Digimpro, a privately-held UK Limited company specialising in interactive music software applications. Its technology has been developed over a number of years and is patented in the EPU and US, with a patent pending in Japan.
A number of artists have recorded in Digimpro's format including Moby, Roots Manuva, Glideascope, Sasha and Erasure and now Robbie Williams.
Digimpro was the winner of the CON4 award for innovation; a runner-up at the Popkomm 2005 IMEA awards, and accepted a Sputnik award honouring Moby.
Website: http://www.yourspins.com (http://www.yourspins.com)
source (http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060707005128&newsLang=en)
http://www.purerobbie.com/photoplog/images/1/medium/1_layout3.jpg
Robbie Williams said: "I am very excited about the online remix campaign developed by SAATCHI & SAATCHI for VISA in Germany. The technology from Yourspins.com is great for the fans, giving them the chance to interact and experience the creative magic of music in a completely new way. It is the first of its kind taking place entirely on the web and it is great to be part of that."
The technology behind www.yourspins.com (http://www.yourspins.com/) is being used by SAATCHI & SAATCHI to launch an innovative campaign for VISA in Germany. By visiting http://www.liebejedenremix.de/ (http://www.liebejedenremix.de/) , Robbie Williams fans in Germany are able to remix "Sin Sin Sin" online and enter their mix into a series of competitions for prizes awarded by VISA. The technology, which is patented by Digimpro Ltd, allows an unprecedented level of interactivity with music. SAATCHI & SAATCHI is the first agency to apply the technology directly into an advertising campaign, "love every remix" which is based upon the "love every day" strategy of VISA.
Robbie Williams fans are also able to use YourSpins proprietary technology to remix "Sin Sin Sin" and then create their own personal ringtones from their unique mix of the track . The ability to personalise ringtones in this way is a market first.
Harry Otto, project leader at SAATCHI & SAATCHI, said: "Online activity will increasingly be at the centre of campaigns. VISA, as the Official Payment Partner of ROBBIEWILLIAMS.com needs to appear as an authentic partner within the target group. So we wanted to feature something exclusive from the artist, and which is only available at the VISA/ROBBIEWILLIAMS.com promotional Website. So we chose YourSpins.com technology as it is designed to give our target group something new and fun, but most importantly something that will really hold their attention."
Wendy Schoonjans, Country Marketing, VISA Europe said: "Visa is very excited about the campaign based around www.liebejedenremix.de (http://www.liebejedenremix.de/), which combines Robbie Williams' music with YourSpins.com technology to create a new interactive music experience. As part of the VISA's Love Every Day advertising campaign and the www.robbiewilliams.com (http://www.robbiewilliams.com/) partnership, fans have the chance to remix their own Robbie Williams song and win fantastic prizes!"
Rupert Evans, MD of YourSpins, said: "The whole of the YourSpins community is about entertaining people online. The fact SAATCHI & SAATCHI have used the technology directly in VISA's campaign underlines the technology's value as something which can, with the right music, grab and hold peoples attention. We are also delighted to be able to offer Robbie Williams fans the ability to remix and personalise their ringtones."
About YourSpins
YourSpins is owned by Digimpro, a privately-held UK Limited company specialising in interactive music software applications. Its technology has been developed over a number of years and is patented in the EPU and US, with a patent pending in Japan.
A number of artists have recorded in Digimpro's format including Moby, Roots Manuva, Glideascope, Sasha and Erasure and now Robbie Williams.
Digimpro was the winner of the CON4 award for innovation; a runner-up at the Popkomm 2005 IMEA awards, and accepted a Sputnik award honouring Moby.
Website: http://www.yourspins.com (http://www.yourspins.com)
source (http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060707005128&newsLang=en)